The Reputation Lever (Google Reviews)
At the pinnacle of the psychology of choosing whom to collaborate with, you’ll find social trust. What people say about you is crucial for others when deciding whether to work with you. That’s why having a reputation management system is an essential part of the revenue equation.
You need to be like the cool kid that everyone at school wants to have lunch with (and definitely not like Stinky Pete, who no one likes because of that one incident).
Getting back on track… Every customer who passes through your nurturing system will receive a review request after a successfully completed job. We refer to this as a drip-review-request campaign. Twenty-four hours after your final day with the customer, they’ll receive a request to review your services on Google. A week later, a more casual request will follow to review you on Facebook, along with a few other emails spaced out over time, all politely encouraging them to help you grow.