What’s the purpose of a website?
The purpose of a website can of course vary from one company to another. However, in most cases, the purpose should be to drive business in one way or another. Websites for companies have often been seen merely as a digital business card for finding a phone number, and not as the asset it actually is. With the right structure, flow, and tools, you can create a website that generates business for your company and where the work is largely done automatically.