The Passive Growth System

What Is “The Passive Growth System”?

In short. It’s a system of smaller systems. We will install a set of systems in your business that together will create a snowball effect of leads. Two of the systems are referrals and reputation management. This means that the more reviews you will get the more clients you will get… and so on!

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The Traffic – SEO For Local Businesses

When doing SEO for a local business there are a lot of things to take into consideration. Google Maps, Google Business Profile, on-site SEO, off-site SEO etc… (I’m not going to bore you with techy-tech-tech).

Getting those pieces in place will drive “high-intent” traffic to your website, meaning visitors that are actually out to buy what you have to offer. Now it’s up to the website to actually turn them into leads, that’s where the next step come in play.

The Website

The central element of the passive growth system is the website. It’s where curious visitors become valuable leads. To achieve this transformation, your website must be a conversion powerhouse! This involves understanding the psychology of your visitors (in a non-intrusive way, of course), and convincing them that you are their ultimate solution. Then, it’s about making it straightforward for them to signal interest and become a lead. Rapid loading times, compelling CTAs, clear service descriptions, and easily accessible contact forms – these components are the secret ingredients that turn your site into a conversion magnet and the foundation for all growth.

The Nurturing

When a visitor decides that you’re trustworthy enough to become a lead, there’s a crucial concept to remember: “speed-to-lead.” The moment they become a lead, the clock starts ticking, and with each passing minute, their interest cools. Delay too long, and you’ll become as distant a memory as a pet they had in childhood. So, if you can reach them by phone within five minutes, your chances of closing deals significantly increase.

This is where the CRM (customer relationship management) system—or the nurturing system—comes into play. You’ll receive an immediate notification with the contact details of your new lead. Simultaneously, they will receive a text and email acknowledging their request and informing them that you will connect with them ASAP. This keeps you at the forefront of their mind right after they submit their request. Can you see how this strategy boosts the conversion of leads into paying customers?

The Reputation Lever (Google Reviews)

At the pinnacle of the psychology of choosing whom to collaborate with, you’ll find social trust. What people say about you is crucial for others when deciding whether to work with you. That’s why having a reputation management system is an essential part of the revenue equation.

You need to be like the cool kid that everyone at school wants to have lunch with (and definitely not like Stinky Pete, who no one likes because of that one incident).

Getting back on track… Every customer who passes through your nurturing system will receive a review request after a successfully completed job. We refer to this as a drip-review-request campaign. Twenty-four hours after your final day with the customer, they’ll receive a request to review your services on Google. A week later, a more casual request will follow to review you on Facebook, along with a few other emails spaced out over time, all politely encouraging them to help you grow.

The Referral Lever

If you have a referral program—and we strongly recommend that you do—then automating it is your next step. This becomes the most effective acquisition system you could ever employ… Yes, even Stinky Pete could make friends with this system. It automates the entire referral process.

Once you receive a referral, you treat them as you would any normal lead. They’ll be anticipating your call because they were notified by email when their referrer submitted the form on your website. Your only job? Close the deal, smooth as a pancake!

Sky rocketing lead generation for local businesses

The Compounding Effect Of An Effective Lead Generation System

As you can see, every component of this ecosystem contributes to growth. Traffic converts into leads, which turn into customers who then review your work and refer you to their friends. The more reviews you accumulate, the more customers you attract from platforms like Google, and the more customers you gain, the more reviews you’ll receive. If you’ve read this far, it’s clear you value long-term growth that fosters stable income, rather than just short-term spikes. If I’ve convinced you that this is the way to grow through digital channels, I’d love to connect with you!